Resume
2020 - 2025
LISTRAK
Graphic Web Designer
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Designed client marketing campaigns and solutions, including e-mails, pop-ups, preference centers, and landing pages.
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Handled conversion and development through drag-and-drop editors and responsive HTML and CSS for e-mail.
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Produced best-in-class artwork and designs, considering design strategy for performance.
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Performed quality assurance tests on all projects and managed task lists to work within deadlines.
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Remained current with an industry knowledge of design, marketing, and best practices within the Ideal Client Profile (ICP).
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Analyzed and made recommendations for marketing campaigns. Adapted to changing needs of customers and markets.
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Built and maintained collaborative relationships with internal and external stakeholders to drive success.
2019 - 2020
GOOD MARKETING GROUP
Junior Web Developer
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Developed, designed, and redesigned responsive client sites based on needs, business and marketing goals, and branding.
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Utilized HTML and CSS coding knowledge to customize theme styles and site functionalities in WordPress.
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Developed and maintained relationships with clients. Provided client support and regular maintenance to client sites.
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Worked in collaboration with teammates to complete projects, solve creative and development issues, achieve internal goals, and maintain high productivity levels.
2018 - 2019
GREATER PHILADELPHIA YMCA
Director, Youth and Wellness Coordinator
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Managed, directed, and supervised Child Watch, Wellness, and Summer Day Camp departments at the Pottstown YMCA.
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Responsibilities included interviewing and hiring, creating staff schedules, completing payroll, creating and introducing departmental policies and procedures, member engagement, and leading and coaching staff.
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Worked closely with the branch Senior Program Director to ensure quality member engagement and service in assigned departments.
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Worked closely with staff to ensure a quality work experience, which included frequent check-ins, constant encouragement of feedback, and always being available through all means of communication
2016 - 2018
REMINDERMEDIA
Web Designer
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Designed and built HTML e-mails, sale and promotional landing pages, social graphics, product forms, and a digital magazine.
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Worked closely with the marketing team to provide support, coordinate strategies, solve design problems, and administer simple and effective user experiences.
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Communicated with internal and external stakeholders to launch promotions and build company products.
LIQUID INTERACTIVE, Allentown, Pennsylvania, Interactive Design Intern, 2015. Worked closely with the creative director and design team to create site mock-ups and social graphics. Assisted in edits, brainstorming, UX testing, and critiques. Contributed design work for agency clients such as INTTRA, Martin Guitar, National Penn, and Aria Health.
SORRELLI JEWELRY, Kutztown, Pennsylvania, Graphic Design Intern, 2014. Collaborated with the head designer and creative team to meet deadlines. Led printing and packaging of wholesale mail orders for 100 clients.